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Sri Lanka Tourism to keep alive “Sri Lankan Holiday” dream

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Sri Lanka Tourism has commissioned travel bloggers, who were on assignment under the Travel Influencer Program with a strong Social Media following from key source markets worldwide to endorse facts.

This campaign expects to eliminate any travel hesitancy and foot-dragging in selecting the island as a preferred, safe travel destination, when the doors open for international tourist arrivals.

Numerous destination promotional press trips were conducted with International Travel Influencers covering diverse geographical locations of the island.

The Sri Lanka Tourism Promotion Bureau (SLTPB) Visiting Blogger Program, since its launch, has hosted over 150 Travel Influencers (also recognised as #slbloggers) and Content Creators covering all the key inbound source markets.

During the lockdown, Sri Lanka Tourism engaged with these travel influencers and encouraged recreating various Social Media posts on Sri Lanka to maintain destination visibility and popularity as a safe and exciting holiday destination to be considered after the pandemic ends.

Sri Lanka Tourism kick-started an aggressive Travel Influencer Campaign in February, welcoming 27 International Travel Bloggers and Content Creators from seven key source countries including UK, Germany, Australia, Norway, Switzerland, Canada and the USA.

Sri Lanka Tourism plans to keep this flame alive through strategic online communications.The Influencer group included the first-ever Family Travel Bloggers hosted under Sri Lanka Tourism’s Visiting Blogger Program. Their arrival here proved a valid point in ensuring and endorsing the extent of safety measures Sri Lankan authorities have put in place and follow.This select segment of influencers have been handpicked to generate authentic reasons to influence global travellers by converting their testimonials into an actual holiday experience in tropical Sri Lanka.

These combined travel influencers have created over 540 posts on various travel blogs and popular social media platforms during the Covid-19 pandemic lockdown in the global arena.

Sri Lanka Tourism’s Visiting Blogger Program (VBP) continues launching various Destination Promotional Campaigns collaborating with them.

As a Post Covid-19 Recovery Campaign with #SLbloggers (with reference to Travel Content Re-Creation) Travel Influencers from many countries, such as UK, Switzerland, Italy, USA, Canada and India offered their support by endorsing and recommending Destination Sri Lanka to their audiences.Creating awareness on the new normal destination, Sri Lanka Tourism designed a Social Media focused Post Covid-19 Destination Promotional Video to showcase Sri Lanka as a “Still Fun & Safe” destination targeting global audiences, and is ready to launch when the country reopens for international tourists.

It will be shared among all Social Media platforms, International Travel Influencers, Digital Media and industry stakeholders.Plans are under way to activate a Dedicated Content Driven Influencer Campaign by Sri Lanka Tourism, targeting key source markets for Destination Sri Lanka including UK, Europe, Australia, India and the USA. Through this short-term campaign, Sri Lanka Tourism expects to gain collective support from leading travel influencers, specifically from those who have visited Sri Lanka in the past.

Sunday observer


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