Sri Lanka Tourism, as one of its initiatives to promote the island destination on social media and virtual platforms, shared engaging content of its many attractions and resources, turning the pandemic into an opportunity.
As result of this effort, Sri Lanka Tourism was able to participate in a destination promotional programme on Nile TV international, with the continuous effort and guidance of the Sri Lanka Embassy in Cairo, Egypt, to make this become a successful reality. The purpose of this collaboration was to encourage Mediterranean travellers to engage with “brand” Sri Lanka virtually , and have a positive experience that would keep Sri Lanka as their “must travel” destination once it’s borders are open for visitors. The programme included an exclusive interview which was hosted by Taghreed Hussein, in which Kimarli Fernando; Chairperson of Sri Lanka Tourism, participated as the special guest on 9 November 2020.
The initiative of airing a destination promotional programme on live TV was taken after expressing a keen interest on the virtual tour titled ‘Go on a couch safari’ showcasing Sri Lanka’s wildlife. Thus, having Nile TV to host a destination programme on Sri Lanka will have an exclusive opportunity to promote the paradise island as one of the top holiday destinations in the world, connecting globally through this international Media channel. The programme also gives coverage to virtual tours, to showcase the specific tourist attractions of Sri Lanka. The interview carried important information regarding the destination and also topics such as tourist attractions and the live streaming program objectives,
During the interview, Kimarli Fernando reiterated that Sri Lanka being a compact island, which has everything on offer, would specially, on post COVID scenario, be focusing more on nature based tourism,where tourists will be able to do camping, trekking, hiking , biking etc, and also focus on the wellness tourism including Ayurveda. She also revealed that after successful live streaming from the National Wild life Parks the next tourism product planned for such streaming would be Whale and Dolphin watching which is expected to create great interest among potential travellers.